I directed this fun and colorful piece with the team at Firstborn for Blink Fitness.
Our creative team (Nikki DeFeo, Jennifer Xin) worked with the folks at Blink to tell their story in a fun, accessible way that differentiates them from other gyms. The result is an energetic and playful piece that was a ton of fun to make.
American Express was looking to engage their social audience (primarily Instagram) for Small Business Saturday. We took the familiarity of the instagram flipagram and elevated to a fun piece with a stop motion feel.
I directed these short pieces with the team at Firstborn and cinematographer Christopher Webb to execute the invitation. For the teaser, I worked with the team at Firstborn and Amy Adair.
American Express Small Business Saturday Invite
American Express Small Business Saturday Teaser
Fisher-Price wanted to create videos that gave people at home a behind-the-scenes look at their company. They invited influential parent bloggers to see firsthand what makes Fisher-Price special, and wanted to document their experience while at Fisher-Price.
I worked with the team at Firstborn to create several videos featuring the Fisher-Price Insiders and their experience.
Does beauty have a limited definition? Can we make that definition more inclusive?
In many ways, best friends Allison Kopach and Jenny Flores are typical pageant queens. They love makeup, fashion, and anything that sparkles. However, unlike Miss America, at a size 22 the only doors open to them are in the plus size pageant world.
There She Is follows the two as they prepare for and compete in the 2011 American Beauties Plus Pageant and revisits them in 2012 to reflect on the outcome of the pageant and what has changed in their lives.
As a Rainbow Loom aficionado, Kim's videos until this point only featured her hands so it was important to her to make something that would allow her 200+ thousand subscribers to get to know her and her family.