Audible wanted a video to introduce Channels - shorter listens in news, ideas, and entertainment. The goal of our video was to showcase the product while telling the story of our protagonist using Channels throughout her day.
I worked with the team at firstborn and Christopher Webb to help bring this story to life.
DP: Christopher Webb
TIAA wanted to feature real customers on their new website. I worked with TIAA and the team at Firstborn to tell these stories, as well as to combine our short docu-style pieces to tell a larger brand story.
Director of Photography: Michael Belcher
Editor: Emily Sheskin and Amy Adair
TIAA wanted to feature real customers on their new website. I worked with TIAA and the team at Firstborn to tell Brian, Jonathan, and Kim's stories.
Director of Photography: Michael Belcher
Editor: Emily Sheskin and Amy Adair
Audible approached firstborn for a video to highlight "Clips" a new feature within the Audible application that allows people to share audiobook moments with the people in their lives.
I worked with the creative team here and with Audible to show a range of both comedic and emotional moments, all the while highlighting the functionality of "Clips".
Creative Director: Cameron Templeton & Sam Isenstein
Director of Photography: Michael Belcher
Editor: Zeshawn Ali
I worked with Firstborn to create engaging social content for Audible's #StoriesThatSurroundYou campaign.
Audible challenged their members to come up with original written pieces in response to a genre specific question. We were floored by the amount of entries and creativity we got in response to prompts such as, "When you listen to a Fantasy book from Audible, where do you imagine yourself?"
Once the contest winners had been selected, we took their original passage and tasked a well-known artist with creating an image (using the winner's photo) that made the contest winner's world come to life. We created a series of time-lapse videos so people could see how these stories came to life in addition to artist profiles, which gave them a sneak peek into the people behind the image.
Cinematographer: Serena Kuo
Editor: Amy Adair (Victo Ngai, Daniel Fishel) Zeshawn Ali (Justin Maller)
Music: Gene Back
I worked with the team at Firstborn & Digitas to create these short branded documentaries on people who use their passion to do great things. The campaign received the 2014 Interactive Silver Pencil and Digiday's 2014 Content Marketing Awards Best Branded Content Series and Best Brand YouTube Channel.
You can see the case study here.
Agency: Digitas
Production Company: Firstborn Media
I directed this fun and colorful piece with the team at Firstborn for Blink Fitness.
Our creative team (Nikki DeFeo, Jennifer Xin) worked with the folks at Blink to tell their story in a fun, accessible way that differentiates them from other gyms. The result is an energetic and playful piece that was a ton of fun to make.
Cinematographer: Serena Kuo
Editor: Amy Adair
Music: Gene Back
American Express was looking to engage their social audience (primarily Instagram) for Small Business Saturday. We took the familiarity of the instagram flipagram and elevated to a fun piece with a stop motion feel.
I directed these short pieces with the team at Firstborn and cinematographer Christopher Webb to execute the invitation. For the teaser, I worked with the team at Firstborn and Amy Adair.
I worked with HarperCollins and New York Times best selling author Soman Chainani on the trailer for the latest release in his successful School for Good and Evil franchise.
This trailer was for the handbook, which gives readers an inside look at the dress codes, school rules, and other things of that nature, we thought it would make sense to create a trailer that would show readers that they could relate to – and perhaps even fill the shoes of – the three main characters.
We wanted to use dance to help tell our story and partnered with Michael Jagger (yes, that’s his real name) to help choreograph some of the interactions. To us, this trailer was less about the books’ epic narrative and more about the franchise as a whole and the relationships with which readers have fallen in love, all while reinforcing that The School for Good and Evil has characters to whom every reader can relate.
For more on the making of this trailer, check out my Q&A!
Director of Photography: Serena Kuo
Art Director/Animation: Eric Rothman
Fisher-Price wanted to create videos that gave people at home a behind-the-scenes look at their company. They invited influential parent bloggers to see firsthand what makes Fisher-Price special, and wanted to document their experience while at Fisher-Price.
I worked with the team at Firstborn to create several videos featuring the Fisher-Price Insiders and their experience.
