Audible wanted a video to introduce Channels - shorter listens in news, ideas, and entertainment. The goal of our video was to showcase the product while telling the story of our protagonist using Channels throughout her day.
I worked with the team at firstborn and Christopher Webb to help bring this story to life.
This trailer was for the handbook, which gives readers an inside look at the dress codes, school rules, and other things of that nature, we thought it would make sense to create a trailer that would show readers that they could relate to – and perhaps even fill the shoes of – the three main characters.
We wanted to use dance to help tell our story and partnered with Michael Jagger (yes, that’s his real name) to help choreograph some of the interactions. To us, this trailer was less about the books’ epic narrative and more about the franchise as a whole and the relationships with which readers have fallen in love, all while reinforcing that The School for Good and Evil has characters to whom every reader can relate.
I worked with Firstborn to create engaging social content for Audible's #StoriesThatSurroundYou campaign.
Audible challenged their members to come up with original written pieces in response to a genre specific question. We were floored by the amount of entries and creativity we got in response to prompts such as, "When you listen to a Fantasy book from Audible, where do you imagine yourself?"
Once the contest winners had been selected, we took their original passage and tasked a well-known artist with creating an image (using the winner's photo) that made the contest winner's world come to life. We created a series of time-lapse videos so people could see how these stories came to life in addition to artist profiles, which gave them a sneak peek into the people behind the image.
I directed this fun and colorful piece with the team at Firstborn for Blink Fitness.
Our creative team (Nikki DeFeo, Jennifer Xin) worked with the folks at Blink to tell their story in a fun, accessible way that differentiates them from other gyms. The result is an energetic and playful piece that was a ton of fun to make.
American Express was looking to engage their social audience (primarily Instagram) for Small Business Saturday. We took the familiarity of the instagram flipagram and elevated to a fun piece with a stop motion feel.
I directed these short pieces with the team at Firstborn and cinematographer Christopher Webb to execute the invitation. For the teaser, I worked with the team at Firstborn and Amy Adair.
American Express Small Business Saturday Invite
American Express Small Business Saturday Teaser
Fisher-Price wanted to create videos that gave people at home a behind-the-scenes look at their company. They invited influential parent bloggers to see firsthand what makes Fisher-Price special, and wanted to document their experience while at Fisher-Price.
I worked with the team at Firstborn to create several videos featuring the Fisher-Price Insiders and their experience.