I directed this fun and colorful piece with the team at Firstborn for Blink Fitness.
Our creative team (Nikki DeFeo, Jennifer Xin) worked with the folks at Blink to tell their story in a fun, accessible way that differentiates them from other gyms. The result is an energetic and playful piece that was a ton of fun to make.
Cinematographer: Serena Kuo
Editor: Amy Adair
Music: Gene Back
American Express was looking to engage their social audience (primarily Instagram) for Small Business Saturday. We took the familiarity of the instagram flipagram and elevated to a fun piece with a stop motion feel.
I directed these short pieces with the team at Firstborn and cinematographer Christopher Webb to execute the invitation. For the teaser, I worked with the team at Firstborn and Amy Adair.
Fisher-Price wanted to create videos that gave people at home a behind-the-scenes look at their company. They invited influential parent bloggers to see firsthand what makes Fisher-Price special, and wanted to document their experience while at Fisher-Price.
I worked with the team at Firstborn to create several videos featuring the Fisher-Price Insiders and their experience.
The Sidekick Series is a documentary web series that has been featured on Fast Company's Co. Create, The Atlantic, Huffington Post, BuzzFeed, HelloGiggles, Cute Overload, and more. It has also been featured in the Walker Art Center's #CatVidFest, otherwise known as the Internet Cat Video Festival (2014).
To see a more complete credit list, or to learn more about the series, click here.
I worked with the team at Firstborn & Digitas to create these short branded documentaries on people who use their passion to do great things. The campaign received the 2014 Interactive Silver Pencil and Digiday's 2014 Content Marketing Awards Best Branded Content Series and Best Brand YouTube Channel.
You can see the case study here.
Agency: Digitas
Production Company: Firstborn Media
Carla & Cecil (co-directed with Veena Rao), is a short character study of Carla Rhodes, a ventriloquist in New York City. The piece was featured during Narratively's "How To Make It As An Artist" week.
Does beauty have a limited definition? Can we make that definition more inclusive?
In many ways, best friends Allison Kopach and Jenny Flores are typical pageant queens. They love makeup, fashion, and anything that sparkles. However, unlike Miss America, at a size 22 the only doors open to them are in the plus size pageant world.
There She Is follows the two as they prepare for and compete in the 2011 American Beauties Plus Pageant and revisits them in 2012 to reflect on the outcome of the pageant and what has changed in their lives.
Co-directed with Veena Rao, There She Is started a worldwide conversation about size and beauty. You can see more information about the film here.
For the Segal family, everyday life is intertwined with a love of music.
Co-directed with Veena Rao, Sound Makers premiered at HotDocs and was screened on the Documentary Channel.
John L. Stewart gives us a rare glimpse into the world of an art collector, whose collection is expansive and valuable yet unavailable to the public.
Co-directed with Veena Rao, Not on View screened at the Docuwest 2009 Film Festival as well as Indie Memphis.
YouTube Celebrity "Made by Mommy" (Kim) approached me to make a video that would introduce her to her YouTube fanbase.
As a Rainbow Loom aficionado, Kim's videos until this point only featured her hands so it was important to her to make something that would allow her 200+ thousand subscribers to get to know her and her family.
You can see the overwhelmingly positive response to her video on her YouTube channel where the video received over 200,000 views in one month.
