I've been lucky enough to work on HBO's East of Main Street in 2013 (Milestones), 2012 (Small Talk), and 2010 (Asians Aloud).
For both East of Main Street Milestones & Small Talk I edited the full television documentary (available upon request). For Asians Aloud, I worked with Jonathan Yi on putting together several short documentary pieces that served as interstitial content as well as a full program when joined.
East of Main Street Milestones is the 2013 NAMIC EMMA Winner.
East of Main Street Asians Aloud is the winner of the 2010 NAMIC Excellence in Multicultural Marketing Awards (EMMA) & Multicultural or Alternative Audience Development - Digital Media GOLD WINNER.
Director + Producer: Jonathan Yi Creative Director: Chrissie Hines Executive Producer: Louis Tancredi
HBO East Of Main Street Milestones
HBO's Asians Aloud - East of Main Street - Paul and James
HBO's Asians Aloud - East of Main Street - Simi
HBO's Asians Aloud -East of Main Street - Jason
American Express Passion Project
I worked with the team at Firstborn & Digitas to create these short branded documentaries on people who use their passion to do great things.
For American Express' Unstaged Fashion with Diane von Furstenberg, I cut two small exclusive interviews with Diane and St. Vincent. These aired as part of a pre-show package before the Unstaged event, and then went up as additional content on American Express' YouTube channel.
Agency: Digitas Production Company: Digitas' Third Act
Exclusive Interview with Diane von Furstenberg
Exclusive Interview with St. Vincent
I collaborated with SMNY and the Guggenheim museum to make these short video documentaries highlighting the current exhibitions. The Anish Kapoor video has been featured in various art blogs and the Wassily Kandinsky video has been used as a teaching tool as it highlights certain aspects of conservation.
I worked with the 100 People Foundation to create 3 short documentaries that highlighted extraordinary students from around the globe who were selected as finalists in Intel’s ISEF. The goal of the pieces was to inspire current students and well as inform those who know little about the science fair. A fourth “trailer” was also created for Intel’s own purposes as well as generate interest about the students featured in the longer pieces.
Rather than just do a standard beauty montage, we tried to find a loose narrative to drive the piece and keep the viewer interested. The director wanted to use both Red and Phantom footage to tell a New York story, while still highlighting the collection. Click3x's flame artist did a great job polishing it up and came out looking very cool!
This fun series for The Cooking Channel was created at Thornberg & Forester. I worked with the folks over at T&F to create these 5 short programs full of fun facts and basic information about different items of produce. Please check out Thornberg & Forester's site for more information.
Blinds to Go
I worked with the folks at NiceShoes on this Blinds to Go advertisement. NiceShoes' Brian Bowman directed the spot which was shot on green screen and then brought into flame where the background was tracked and animated on.
Client: Blinds To Go Director: Brian Bowman Production Company: Cutter Productions Editorial/VFX: Nice Shoes
The Stride “Win”fomercial was featured in Creativity. For the campaign I worked with JWT and director Geordie Stephens on a three minute viral video that mimicked a late night infomercial. From there we created a more typical on-air thirty & fifteen second spot that asked viewers to get involved and rename nonstop mint.
Agency: JWT, New York Editorial Company: JWTwo Director: Geordie Stephens
Director: Michael Schrom Production Company: Michael Schrom & Co.
Design & Post-Production: Ladies & Gentlemen Creative Director: Christopher Fung Compositors: Tiffany Chung, Marco Giampaolo Editor: Emily Sheskin Executive Producer: Jojo Mu
Colorist: Tom Poole @ Company3, New York
Not a Candy Bar
While at Click3x I worked on several colorful spots for Subway.
Built by Hand
Sub of the Month
The folks at Thornberg & Forester were looking to create fun and unforgettable videos that integrated live action and animation (read more here). I had no idea what to expect after finishing the live action portion and absolutely love how these turned out.
Featuring stills and stop-motion animation (by the very talented Aaron Padin [agency art director] and Chadwick Whitehead [animator]), we combed through hundreds of Lauren Greenfield's stills in order to make this commercial.