HarperCollins - School for Good and Evil
Harpercollins - book trailer
This trailer was for the handbook, which gives readers an inside look at the dress codes, school rules, and other things of that nature, we thought it would make sense to create a trailer that would show readers that they could relate to – and perhaps even fill the shoes of – the three main characters.
We wanted to use dance to help tell our story and partnered with Michael Jagger (yes, that’s his real name) to help choreograph some of the interactions. To us, this trailer was less about the books’ epic narrative and more about the franchise as a whole and the relationships with which readers have fallen in love, all while reinforcing that The School for Good and Evil has characters to whom every reader can relate.
For more on the making of this trailer, check out my Q&A!
Director of Photography: Serena Kuo
Art Director/Animation: Eric Rothman