Stride gum - commercial
The Stride “Win”fomercial was featured in Creativity. For the campaign I worked with JWT and director Geordie Stephens on a three minute viral video that mimicked a late night infomercial. From there we created a more typical on-air thirty & fifteen second spot that asked viewers to get involved and rename nonstop mint.
Even though it's in SD I keep it on my reel because it was super fun to work on and it was my first spot that got featured in CREATIVITY.
Agency: JWT, New York
Editorial Company: JWTwo
Director: Geordie Stephens